We recently visited the Promotional Product Expo in Coventry to catch up on all the latest news in the world of promotional products.
The Promotional Product Expo consists of a collection of hundreds of the industry’s leading trade only suppliers, showcasing their promotional products and new items for the year ahead.
Now in its 11th year, the PPExpo is recognised as the essential event for the UK’s promotional products industry, and the 2017 show was bigger and better than ever!
We were there to find new promotional products and ideas suitable to offer to our clients. We know our customers can buy their printed promotional products anywhere, and we want to make sure we are always ahead of the game.
We also know that the internet is the industry’s biggest and fastest growing sales channel, and with the recent launch of our new website, the PPExpo gave us some great new ideas to showcase to our clients.
Rose Gold and Copper Promotional Products
Rose gold and copper is a trend that has made it from the high street through to the promotional product market, and this colour was seen in multiple places at the expo.
From reusable hot drink holders, to power banks, speakers and pens, rose gold and copper printed promotional products are set to be big for 2017. All of these items have print areas to showcase your brand on something with a premium look and feel. Ideal for the beauty and hospitality and fashion led industries, this trend allows offers something different for the promotional product market.
Pens have always been a real staple item of the promotional product market. It seems no matter how many pens somebody has, there is always room for more! There were a number of new pens showcased this year, combining functionality and brand awareness.
This pin pen featuring a magnet on a flexible bead chain is ideal for attaching to fridges, computers, filing cabinets etc. This unique retractable ballpoint pen features the chain in place of the usual pen clip. With multiple print points on the front and back of the pen, as well as on the round magnet, this pen ensures great brand exposure to your clients.
For novelty promotional pens, we saw this unique ballpoint pen complete with screen cleaner ‘hair’. This both fun and functional pen is a 3 in 1 promotional product. The microfiber hair acts as the perfect screen cleaner for your smartphone or tablet whilst the cleverly designed nib works as both a pen and stylus. Available in a variety of colours and with a clear print area, this printed promotional pen provides a fun giveaway for adults and children alike!
We are told next year’s show will be bigger and better than ever, with a real focus on personalisation and print. We are looking forward to it already!
February 15, 2017
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