Technical Terms Explained – Part 1

Sticking with the ‘part one part two’ theme this week, we thought we’d give you a little glossary on the branding industry’s technical terms. So, welcome to technical terms part one! We know that sometimes suppliers can use abbreviations to shorten down terms, and even use words that are unfamiliar altogether – and we know this can be daunting. This can lead to confusion, and even sometimes a complete communication barrier, so much so that the question or phrase is totally avoided by the client. This in turn causes mistakes to be made or information to be miscommunicated. Here at Logo, we believe in helping our clients, customers and even partnership business in any way we can to ensure a smoother, more efficient service. So today, we are breaking that wall of communication and taking on the role of jargon busters. Keep reading below for the first set of our technical terms explained.

Pre-Production Sample:

Starting with a fairly straight-forward technical term here; this one is just a physical sample of the product itself which is produced prior to production. This is something clients will usually ask for, or, something we would ask our suppliers for in order for us to be able to quality check an item before the order is completed and sent on to the client. This allows any discrepancies to be discussed and any mistakes to be spotted early. This allows us to provide only the highest quality of items, which go through a range of tests to be selected before they make the cut for our product base.

Lead time:

This technical term is used quite a lot in the branding industry. It is the amount of time required to produce and deliver an order, once it has been received and approved. For example, if you requested a quote from us for some branded pens, we would give you cost breakdown, and give you estimated lead time from sample approval. This is to ensure that everyone is happy and in agreement of the delivery date.


A technical term that is used quite a lot here at Logo (mainly for new clients with a revised design/logo) is origination charge. This is a fee that is charged for the creation of either print or embroidery design discs. This can be something like a logo that a design will be produced for in order for us to be able to brand a piece of promotional clothing or an item with it.

Set-up charge:

Not to be confused with origination charge, the technical term ‘set-up charge’ is a fee that is charged for the creation of screens, foil clocks, embroidery tapes, die stamps or laser tools which applies to most products.

Vectorised artwork:

This is artwork where the lines, shapes and colours that make up a piece of artwork are stored within the file as mathematical formulae to ensure accurate reproduction as the artwork is enlarged or reduced to fit a particular print area. They are more flexible than bitmapped images because they can be resized/stretched and placed over other images without a white block. For example, an illustrator EPS is a vector image. This is one of the ‘fanciest’ technical terms used in the branding industry, and probably the least self-explanatory.

There it is – part one of our two-part blog on technical terms explained. We hope this has been a useful and informative post for anyone reading. Don’t forget to check back for part two!



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