As promised, we’re back with technical terms explained – part two. In this blog, we’ll look at some more of the technical terms used in the promotional clothing industry. As stated before in “Technical Terms Explained – Part 1“, technical terms can often cause a communication barrier between us, the supplier, and you, the client. So, we thought we’d list some of the terms and their meanings, to ensure we get it right. At Logo we like to keep the relationships with our business partners and clients running smooth, which is why in these posts we try to eliminate minor problems that can turn in to much bigger issues when reaching the production stage. After all, no one wants to waste or lose money – right?
This is a term we use widely in the promotional clothing industry! It is an acronym which stands for minimum order quantity and refers to a minimum amount that can be ordered from a supplier. For example, if you had a printed mug enquiry with us we may have an MOQ of 100 mugs which would mean you would need to order 100 mugs before we accept the order. Reasons for MOQ vary, but if suppliers don’t carry stock of a certain product, they will have to manufacture to order – which incurs set up charges and origination costs that can be expensive for supplier and customer in low order quantities.
Used to describe the number of products that were printed/embroidered in excess of the quantity specified/the production run of fewer products than the amount specified, this is a technical terms we often use with our overseas orders. Some orders that are produced in our overseas factories, such as Greenland Garments, must not have any overs/unders in the packages, as this can cause problems during clearance at customs which delays our clients orders – something which Logo always want to avoid. However, there is an industry standard on most products, which is +/-5%, with the exception being on paper and plastic bags, which can be up to +/-10%.
This is a two-in-one technical term explanation for you – generous of us I know, but that’s exactly what we like to be here at Logo! So, proofs are a digital representation of artwork on a product. Usually, Logo will send you a PDF, photo or physical proof for you to approve before we continue with the bulk of the order. This is to make sure we have everything just the way you want it, as we only want to produce the best for our clients. If you are happy with the proof, you’ll then give us proof approval. We will then put the order into full production and get it delivered to you within the time stated.
Now, this isn’t a technical term that is solely used in the printing industry. I’m sure we’ve all seen this term outside our business hours, so we’re throwing this one in as it’s also a great term to understand for networking outside of the business. Graphics interchange is a bitmap image that was introduced by CompuServe in 1987 – yes, it’s been around for that long. It has since come into widespread usage on the World Wide Web due to its wide support and portability. GIF images are generally not well suited for quality printing as it isn’t great at storing full-colour or grey scale images of realistic scenes or computer-drawn images. PDF images, JPEG and Vectorised artwork are some examples of formats that work well for printing.
So we’ve done what we promised – given you two blogs on technical terms explained. There are of course many more terms out there, these are just a summary of the main ones we use/hear a lot at Logo. We are always here to help, and offer as much information as possible to help our clients so if you would like any further information on promotional clothing, accessories or would like a quote, head over to the contact page where you can get in touch. We hope to hear from you soon!
March 27, 2017
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