Majestic the well known wine retailer with over 200 retail outlets gave LOGO an opportunity to present our ideas for a new staff uniform range using their latest brand identity and to be rolled out across a number of new concept retail stores.
We were provided with their new brand guidelines including key brand colours and a brief as to the style of each new store and an approximate idea of what look they wanted for their new uniform. Then it was passed over to LOGO for us to create a new look range of staff clothing.
Using our in-house graphic designer, we first visualised a number of possible uniform concepts using colour and bold branding in interesting and eye-catching ways.
Following a number of discussions, a concept for the uniform was chosen which included branding techniques specific to the chosen styles of garments with embroidery and positional screen printing both being used.
We selected product suppliers that could provide the quality and crucially the depth of stock required for a uniform contract.
Following the visual selection and a subsequent order being placed we moved to the sampling stage of the project.
The choice was given to the stores of 8 different branded t-shirts depending on their own particular tastes.
LOGO collated the order requirements of multiple wearers and then moved to production.
Garments were then packed by each staff members requirements ensuring that everyone received their individual items correctly. These packs were then sent to wearers across more than 30 retail outlets.
The uniform range continues to be a success and is planning to be rolled out to the rest of the retail outlets.
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